Now that you’ve unlocked the resume keyword mystery, let’s look further at the section of your resume that will contain these sales keywords. Please write an Sales Objective, or Sales Focus statement, even if you don’t plan to use it as part of your resume format.
The effort won’t go unrewarded: Your Focus statement will help you convey your goals in informal networking and formal sales interviewing situations. The more articulate your communication, the more impressive your presentation.
The following list include sales resume keywords for CV preparation:
Example: Accentuated unique selling features to differentiate and position products.
Example: Achieved quota for 10 consecutive months.
Example: Acquired 200 new accounts in less than six months.
Example: Added new services to boost average ticket sale.
Example: Adopted a “client first” mentality to promote repeat business.
Example: Advised customers on sales, maintaining a view of long-term business relationships.
Example: Annihilated prime competitor’s market position.
Example: Appeased customers who were upset over rate increases and persuaded them to remain with company.
Example: Aspired to generating record sales for company—set new performance benchmarks for sales growth, market penetration, and customer retention.
Example: Bettered prior year’s performance by 20 percent.
Example: Blotted out company’s three-year record of declining sales.
Example: Boasted the region’s highest customer-satisfaction ratings.
Example: Broke company’s 20-year record for new business development.
Example: Built relationships with potential new customers.
Example: Catered to exclusive clientele.
Example: Cemented relationships with customers.
Example: Closed sales for junior account executives, securing business from 95 percent of customers closed.
Example: Consummated complex transactions involving cooperation between multiple entities.
Example: Convinced customers to shift loyalties from competitors and try XYZ products.
Example: Cultivated relationships with key referral contacts in the OEM market.
Example: Displayed equipment and fielded questions regarding operation, maintenance, and warranty.
Example: Doubled sales volume during first year in territory, a record for the company.
Example: Drove sales increases by focusing on high-net-profit items.
Example: Enlarged territory, tapping under-serviced outlying areas.
Example: Enticed new customers through attractive displays and creative promotions.
Example: Established company as a significant player in the home health care market.
Example: Exercised discretion in negotiating financing terms on sales of up to $10,000.
Example: Familiarized customers with company features and benefits.
Example: Forged alliance with respected service company, providing customers with value-added service for future maintenance and repair needs.
Example: Fought competitor entry into market with aggressive promotional campaign.
Example: Gained significant strides with previously “no see” accounts, earning audiences with influential decision makers in the XYZ industry.
Example: Gave presentations in a variety of community, school, and business forums.
Example: Generated 175 new accounts that each averaged an opening order of $7,000.
Example: Grew territory sales, channeling efforts away from small physician practices to major health care organizations.
Example: Hoisted branch sales volume from bottom quartile to top five percent in a region of 35 branches.
Example: Ignited stagnant sales operation, showing a 14 percent gain after four prior years of “flat” sales.
Example: Incited sales team to record performance through motivational training and product incentives.
Example: Infused sales team with confidence to win top region sales honor, outproducing regions in major metropolitan areas.
Example: Interested prospective customers in product through free trial subscription; converted 80 percent of subscribers to long-term contracts.
Example: Involved in industry, community, and nonprofit organizations as part of networking efforts.
Example: Jacked up lagging sales to finish year on budget.
Example: Launched new product, gaining full and maximum distribution with all key customers.
Example: Leveraged position with new customers, offering impressive record for service and reliability.
Example: Linked customers with informational resources as value-added service.
Example: Made inroads and headway with previously inaccessible clients.
Example: Marketed full line of products and services.
Example: Mended relationships with clients who had not received personal sales calls in more than a year.
Example: Monopolized high-tech widget market, capturing approximately 65 percent of total market sales in geographic area.
Example: Negotiated financing terms, delivery costs, and quantity discounts.
Example: Nurtured relationships with key accounts, increasing frequency of call cycle from six to four weeks.
Example: Opened new territory and attained projected goals.
Example: Outdistanced competitors by providing impressive multimedia sales presentations, preferred customer pricing, and free user training.
Example: Penetrated Hispanic market, generating an additional 35 percent in sales.
Example: Pursued high-net-margin accounts, bringing in six new large insurance agency contracts.
Example: Quadrupled sales during tenure with firm.
Example: Ranked as top producer among sales team of 10.
Example: Rebuilt territory that had suffered from merger restructuring.
Example: Related product benefits to customer’s needs.
Example: Renewed relationships with neglected customers.
Example: Secured new business in the electronic commerce sector.
Example: Set sales team goals for yearly, quarterly, and monthly sales production for three product lines.
Example: Snagged prestigious account, a longtime customer of company’s chief competitor.
Example: Sold full line of widget products.
Example: Solicited first-time business with national accounts.
Example: Spurred sales team to finish year over budget.
Example: Swayed customers “on the fence” to commit to purchasing products.
Example: Swept the region in all performance indicators: sales volume, new accounts, and average ticket order.
Example: Tapped new niche market, estimated to yield more than $1 million in revenue in the next fiscal year.
Example: Topped prior year’s stellar performance, earning national recognition for new product sales.
Example: Traveled regularly throughout four-state Western region.
Example: Tripled sales volume in an established territory.
Example: Urged customers to purchase warranty contracts.
Example: Vaulted territory sales production from number 15 to number 2 in district.
Example: Won large sale contract with a long-sought institutional account.
Example: Yielded record sales for the company’s 10-year history.