Sales Resume Keywords

Now that you’ve unlocked the resume keyword mystery, let’s look further at the section of your resume that will contain these sales keywords. Please write an Sales Objective, or Sales Focus statement, even if you don’t plan to use it as part of your resume format.

The effort won’t go unrewarded: Your Focus statement will help you convey your goals in informal networking and formal sales interviewing situations. The more articulate your communication, the more impressive your presentation.

The following list include sales resume keywords for CV preparation:

Accentuated
Example: Accentuated unique selling features to differentiate and position products.

Achieved
Example: Achieved quota for 10 consecutive months.

Acquired
Example: Acquired 200 new accounts in less than six months.

Added
Example: Added new services to boost average ticket sale.

Adopted
Example: Adopted a “client first” mentality to promote repeat business.

Advised
Example: Advised customers on sales, maintaining a view of long-term business relationships.

Annihilated
Example: Annihilated prime competitor’s market position.

Appeased
Example: Appeased customers who were upset over rate increases and persuaded them to remain with company.

Aspired
Example: Aspired to generating record sales for company—set new performance benchmarks for sales growth, market penetration, and customer retention.

Bettered
Example: Bettered prior year’s performance by 20 percent.

Blotted
Example: Blotted out company’s three-year record of declining sales.

Boasted
Example: Boasted the region’s highest customer-satisfaction ratings.

Broke
Example: Broke company’s 20-year record for new business development.

Built
Example: Built relationships with potential new customers.

Catered
Example: Catered to exclusive clientele.

Cemented
Example: Cemented relationships with customers.

Closed
Example: Closed sales for junior account executives, securing business from 95 percent of customers closed.

Consummated
Example: Consummated complex transactions involving cooperation between multiple entities.

Convinced
Example: Convinced customers to shift loyalties from competitors and try XYZ products.

Cultivated
Example: Cultivated relationships with key referral contacts in the OEM market.

Displayed
Example: Displayed equipment and fielded questions regarding operation, maintenance, and warranty.

Doubled
Example: Doubled sales volume during first year in territory, a record for the company.

Drove
Example: Drove sales increases by focusing on high-net-profit items.

Enlarged
Example: Enlarged territory, tapping under-serviced outlying areas.

Enticed
Example: Enticed new customers through attractive displays and creative promotions.

Established
Example: Established company as a significant player in the home health care market.

Exercised
Example: Exercised discretion in negotiating financing terms on sales of up to $10,000.

Familiarized
Example: Familiarized customers with company features and benefits.

Forged
Example: Forged alliance with respected service company, providing customers with value-added service for future maintenance and repair needs.

Fought
Example: Fought competitor entry into market with aggressive promotional campaign.

Gained
Example: Gained significant strides with previously “no see” accounts, earning audiences with influential decision makers in the XYZ industry.

Gave
Example: Gave presentations in a variety of community, school, and business forums.

Generated
Example: Generated 175 new accounts that each averaged an opening order of $7,000.

Grew
Example: Grew territory sales, channeling efforts away from small physician practices to major health care organizations.

Hoisted
Example: Hoisted branch sales volume from bottom quartile to top five percent in a region of 35 branches.

Ignited
Example: Ignited stagnant sales operation, showing a 14 percent gain after four prior years of “flat” sales.

Incited
Example: Incited sales team to record performance through motivational training and product incentives.

Infused
Example: Infused sales team with confidence to win top region sales honor, outproducing regions in major metropolitan areas.

Interested
Example: Interested prospective customers in product through free trial subscription; converted 80 percent of subscribers to long-term contracts.

Involved
Example: Involved in industry, community, and nonprofit organizations as part of networking efforts.

Jacked up
Example: Jacked up lagging sales to finish year on budget.

Launched
Example: Launched new product, gaining full and maximum distribution with all key customers.

Leveraged
Example: Leveraged position with new customers, offering impressive record for service and reliability.

Linked
Example: Linked customers with informational resources as value-added service.

Made
Example: Made inroads and headway with previously inaccessible clients.

Marketed
Example: Marketed full line of products and services.

Mended
Example: Mended relationships with clients who had not received personal sales calls in more than a year.

Monopolized
Example: Monopolized high-tech widget market, capturing approximately 65 percent of total market sales in geographic area.

Negotiated
Example: Negotiated financing terms, delivery costs, and quantity discounts.

Nurtured
Example: Nurtured relationships with key accounts, increasing frequency of call cycle from six to four weeks.

Opened
Example: Opened new territory and attained projected goals.

Outdistanced
Example: Outdistanced competitors by providing impressive multimedia sales presentations, preferred customer pricing, and free user training.

Penetrated
Example: Penetrated Hispanic market, generating an additional 35 percent in sales.

Pursued
Example: Pursued high-net-margin accounts, bringing in six new large insurance agency contracts.

Quadrupled
Example: Quadrupled sales during tenure with firm.

Ranked
Example: Ranked as top producer among sales team of 10.

Rebuilt
Example: Rebuilt territory that had suffered from merger restructuring.

Related
Example: Related product benefits to customer’s needs.

Renewed
Example: Renewed relationships with neglected customers.

Secured
Example: Secured new business in the electronic commerce sector.

Set
Example: Set sales team goals for yearly, quarterly, and monthly sales production for three product lines.

Snagged
Example: Snagged prestigious account, a longtime customer of company’s chief competitor.

Sold
Example: Sold full line of widget products.

Solicited
Example: Solicited first-time business with national accounts.

Spurred
Example: Spurred sales team to finish year over budget.

Swayed
Example: Swayed customers “on the fence” to commit to purchasing products.

Swept
Example: Swept the region in all performance indicators: sales volume, new accounts, and average ticket order.

Tapped
Example: Tapped new niche market, estimated to yield more than $1 million in revenue in the next fiscal year.

Topped
Example: Topped prior year’s stellar performance, earning national recognition for new product sales.

Traveled
Example: Traveled regularly throughout four-state Western region.

Tripled
Example: Tripled sales volume in an established territory.

Urged
Example: Urged customers to purchase warranty contracts.

Vaulted
Example: Vaulted territory sales production from number 15 to number 2 in district.

Won
Example: Won large sale contract with a long-sought institutional account.

Yielded
Example: Yielded record sales for the company’s 10-year history.