You might wonder whether double-barrel loading of keywords is helpful. Marketing managers associations indicate that listing a particular keyword more than once could boost you to a higher position on the candidate match list, yet caution that an electronic exaggeration or manipulation of your skills could work against you once the element of human interaction enters the picture.
Remember don’t overlook geographic marketing keywords. If a recruiter is searching for someone in New York’s Journal Square and your home is in “Hoboken” rather than “Jersey City,” add the appropriate terms. For instance, “Hoboken, NJ 07030—Journal Square/Jersey City area”.
Use different combinations of the keywords
You need to give careful thought to the word ingredients you use; however, virtually all of these marketing and project management resume keywords are simple, straightforward extractions from position announcements. You can take some comfort in understanding that human resources professionals want to fill open positions and will often perform multiple searches with different combinations of keywords to compile a strong candidate pool.
Marketing / Project Management Resume Keywords & phrases:
Abbreviated
Example: Abbreviated time to complete process by 20 percent without sacrificing quality of service
Abolished
Example: Abolished burdensome reporting requirements
Accepted
Example: Accepted additional responsibility for implementing new system
Accommodated
Example: Accommodated a 25 percent increase in workload without need for additional staff
Accomplished
Example: Accomplished project ahead of schedule
Acted
Example: Acted as manager’s representative in matters relating to policy administration
Adapted
Example: Adapted national program to better meet local demographic needs.
Adhered
Example: Adhered to strict clinical protocols
Adjusted
Example: Adjusted staffing schedule to meet fluctuating seasonal demands.
Administered
Example: Administered operations for contract compliance
Admitted
Example: Admitted patients and served as primary contact for new “meet-a-customer, keep-a-
customer “program.”
Advised
Example: Advised team of performance expectations and measurement standards.
Aided
Example: Aided in office reorganization that boosted productivity 10 percent.
Alerted
Example: Alerted employees to changes in project priorities.
Altered
Example: Altered work-flow processes to reduce “holdovers.”
Amended
Example: Amended text of contracts to clarify buyer and seller responsibilities.
Appointed
Example: Appointed to cross-functional task force to solve specific problem.
Approved
Example: Approved and expedited requests for material.
Arranged
Example: Arranged details for speaker programs (facilities, registration, food and beverages, publicity, volunteers).
Arrived
Example: Arrived at conclusions based on thorough research and analysis.
Attacked
Example: Attacked “difficult” projects that had been abandoned by former incumbents.
Authorized
Example: Authorized purchase requests for all 14 branch departments and two satellite offices.
Bid
Example: Bid on new projects that were lucrative to the company.
Bored
Example: Bored through slow-moving approval process with county, obtaining project permits in half the normal time.
Calmed
Example: Calmed employee concerns about proposed reorganization and maintained productivity throughout change.
Carried
Example: Carried the bulk of responsibility, generating 40 percent of workload among five-member team.
Caused
Example: Caused long-standing issues to be resolved through open dialogue and conflict-resolution exercises.
Chaired
Example: Chaired committee that explored new compensation structure and incentive program.
Changed
Example: Changed operation from outmoded paper system to electronic system.
Checked
Example: Checked paperwork for accuracy and completeness.
Chose
Example: Chose interiors and furnishings for new office.
Circumvented
Example: Circumvented red tape to move project forward.
Classified
Example: Classified material by date and category.
Cleaned
Example: Cleaned up filing backlog.
Cleared
Example: Cleared personnel for assignments.
Commenced
Example: Commenced work on complex, two-year project.
Complied
Example: Complied with federal and state regulations.
Confirmed
Example: Confirmed and expedited orders.
Consolidated
Example: Consolidated four operations in Vermont and Colorado into a centralized unit.
Continued
Example: Continued department’s ranking as most productive among 12 branches, generating average billable rate of 92.9 percent.
Coordinated
Example: Coordinated multidisciplinary team in meeting all project benchmarks.
Corrected
Example: Corrected processes to eliminate downtime.
Counseled
Example: Counseled probationary employees on methods to improve work performance.
Delegated
Example: Delegated assignments to technical and administrative teams.
Designated
Example: Designated team leaders for new reengineering effort.
Detailed
Example: Detailed performance expectations to subordinates.
Dispatched
Example: Dispatched drivers to expedite deliveries and maximize backhauls.
Disseminated
Example: Disseminated directives from corporate office and interpreted policy to employees.
Divided
Example: Divided departmental responsibilities to better distribute workload.
Documented
Example: Documented baseline measurements to provide historical data.
Enforced
Example: Enforced corporate policy to improve productivity.
Enhanced
Example: Enhanced systems already in place to boost efficiency.
Enlisted
Example: Enlisted the aid of marketing and sales to better understand customer needs.
Enrolled
Example: Enrolled new customers in program.
Ensured
Example: Ensured compliance with federal and state regulations.
Entered
Example: Entered data on computer system and generated reports.
Examined
Example: Examined summary data and made recommendations.
Extended
Example: Extended life of equipment through proper maintenance and service.
Fabricated
Example: Fabricated models using CNC equipment.
Facilitated
Example: Facilitated weekly employee meetings.
Fashioned
Example: Fashioned new model to support paperless work environment.
Filed
Example: Filed documents with state and regulatory agencies.
Followed
Example: Followed clinical protocols.
Formed
Example: Formed alliance with key vendor and provided onsite office space for vendor partnership program.
Forwarded
Example: Forwarded orders to order processing.
Fulfilled
Example: Fulfilled contract requirements.
Gathered
Example: Gathered, assembled, and analyzed monthly production data.
Grouped work
Example: Grouped employees into cross-disciplinary teams.
Handled
Example: Handled 20-percent increase in work volume.
Held
Example: Held expenses below budget.
Hurried
Example: Hurried key-account orders through manufacturing and distribution.
Implemented
Example: Implemented program to improve productivity.
Imported
Example: Imported raw materials from European supplier at roughly half the cost.
Incorporated
Example: Incorporated customer-driven focus into all levels of organization.
Integrated
Example: Integrated information systems unit with sales and production functions, focusing technical team on meeting needs of field sales staff and customers.
Interpreted
Example: Interpreted raw data into meaningful material for program planning.
Invented
Example: Invented device to speed file processing.
Inventoried
Example: Inventoried 10,000 SKUs using new computer software.
Learned
Example: Learned new software through independent study; served as resource to train other users.
Maintained
Example: Maintained commercial and industrial properties.
Marked
Example: Marked materials for shipment.
Measured
Example: Measured and analyzed productivity.
Modified
Example: Modified program to meet needs of regional users.
Molded
Example: Molded inexperienced workers into competent professionals through intensive mentoring and staff-development initiative.
Monitored
Example: Monitored progress, analyzed variances, and took corrective action.
Moved
Example: Moved proposal through committee to meet peak seasonal demands.
Multiplied
Example: Multiplied productivity as a result of technology and training initiatives.
Notified
Example: Notified customers of changes in pricing and delivery schedules.
Obtained
Example: Obtained authorization from headquarters for new program.
Omitted
Example: Omitted duplicative steps to improve departmental productivity.
Operated
Example: Operated full range of business-office equipment.
Ordered
Example: Ordered business-office supplies.
Organized
Example: Organized office and warehouse space to accommodate 25-percent increase in volume.
Outlined
Example: Outlined proposal for new system.
Oversaw
Example: Oversaw diverse, multilingual staff.
Packaged
Example: Packaged products using computer-controlled machinery.
Packed
Example: Packed shipments for export.
Pared
Example: Pared reporting process to virtually half the original time.
Perceived
Example: Perceived need for improved customer communications and helped design new program.
Pioneered
Example: Pioneered use of just-in-time purchasing program, a concept new to the medical industry.
Placed
Example: Placed candidates in job-appropriate summer internships.
Placed
Example: Prepared statistical and narrative reports for presentation to board of directors.
Printed
Example: Printed and distributed weekly reports to satellite offices.
Prioritized
Example: Prioritized projects and established timelines.
Procured
Example: Procured raw materials from domestic and overseas vendors.
Produced
Example: Produced full line of widget products.
Proposed
Example: Proposed reorganization of department that was accepted by corporate and subsequently adopted nationwide.
Provided
Example: Provided management with weekly analysis of administration and operations.
Received
Example: Received praise for leadership in chairing new quality-improvement committee.
Recommended
Example: Recommended revisions to contracts based on statistical analysis.
Recorded
Example: Recorded data for future use.
Registered
Example: Registered R&D products with patent office.
Released
Example: Released new products.
Relieved
Example: Relieved manager of administrative duties.
Remained
Example: Remained available for 24-hour, on-call status.
Remodeled
Example: Remodeled offices, including space plans, color and design theme, and furnishings.
Reorganized
Example: Reorganized office layout to maximize use of limited space—space planning accommodated a 20-percent increase in staff.
Requested
Example: Requested input from employees on issues.
Retooled
Example: Retooled operations to equip frontline employees with greater information access.
Revamped
Example: Revamped processes to meet fluctuating sales demands.
Reviewed
Example: Reviewed contracts and forms for accuracy and completeness.
Revised
Example: Revised policy and procedure manual, bringing it into compliance with current labor laws.
Rotated
Example: Rotated stock on regular basis to eliminate perishable loss.
Scanned
Example: Scanned documents and loaded information into database.
Scheduled
Example: Scheduled meetings using e-mail and calendaring programs.
Screened
Example: Screened applicant résumés for required skills and experience.
Sequenced
Example: Sequenced work flow to better fit with layout of production machinery.
Set
Example: Set new standards for safety and accident prevention.
Shipped
Example: Shipped goods via air and ground transportation.
Shortened
Example: Shortened production cycle by more than 20 percent.
Sourced
Example: Sourced new suppliers that provided quality raw materials at one-third the cost.
Specified
Example: Specified requirements for newly created position.
Speeded
Example: Speeded processing of important documents.
Studied
Example: Studied plant productivity and identified areas for improvement.
Submitted
Example: Submitted reports to management and corporate office.
Supplied
Example: Supplied raw materials to production line.
Supported
Example: Supported management in the marketing function.
Surveyed
Example: Surveyed competitors and made note of each operation’s strengths and weaknesses.
Tended
Example: Tended daily administrative operations, freeing manager to concentrate on leadership responsibilities.
Totaled
Example: Totaled daily sales by SKU for seven sales clerks.
Tracked
Example: Tracked product movement through production, packaging, warehousing, and distribution.
Typed
Example: Typed correspondence, memos, reports, and proposals.
Used
Example: Used advanced features of Microsoft Word to prepare lengthy reports.
Validated
Example: Validated continuing-education units for renewal of licenses and credentials.
Verified
Example: Verified pricing and extended invoices.